There have been a lot of discussions and related documents on the necessity of rural informatization broadcasting construction and its important social significance. The CPC Central Committee and the State Council pointed out in "Several Opinions on Actively Developing Modern Agriculture and Solidly Promoting the Construction of a New Socialist Countryside" that "the development of modern agriculture is the primary task of building a new socialist countryside". To develop modern agriculture, the most fundamental thing is that hundreds of millions of peasants will carry out scientific planting and breeding, and the agricultural science and technology information and agricultural production service information need to be delivered to farmers in a timely manner. As early as the "National Emergency Response System Construction Plan for Public Emergencies During the "Eleventh Five-Year Plan" period, it was proposed: "Strengthen the construction of early warning systems and early warning information release platforms, build public channels for the release of information on various public emergencies, and improve the special needs of the whole society. It is the early warning capability at the end of information such as remote mountainous areas and rural areas, and solves the bottleneck problem of the last mile of early warning information release." This problem has not been solved yet. In the past, some provinces have carried out some beneficial explorations in the "Every Village Connect" and "Every Village Sound" project, purchased a lot of broadcasting equipment at the village level, and built a number of village loudspeakers. However, due to technical problems and operating models that have not been fundamentally resolved, either the equipment is idle, or it has become a "half-pull" project. The corresponding function of "transmitting information to serve farmers and occupying rural cultural positions" has not been brought into play.With the advancement of "triple play" and the development of the cultural industry, especially the strategic deployment and implementation steps of the Central Document No. 1 on how to develop modern agriculture, farmers are constantly thirsting for information on party and state policies, agricultural science and technology, and agricultural production. Enhanced, the construction of rural information broadcasting platform has also increasingly placed an important position. Relevant departments of the State Council and some provinces are actively exploring and competing for pilot projects. On the one hand, it seeks technical solutions that can be widely promoted, and at the same time, it is also exploring a long-term operating mechanism.
How should rural information broadcasting be built? Whether it only meets the functional requirements of a certain aspect, such as emergency broadcasting, the release of emergency warning and rescue information, or a comprehensive platform that can be used by all departments at all levels and even grassroots towns and villages. Emergency broadcasting requires quick response and unified broadcasting within a certain range. However, just to meet the emergency needs, without a long-term operation mechanism, the daily maintenance is difficult, and it is difficult to ensure the reliability of long-term operation, which may cause the emergency to be used for real emergency. We believe that the construction of rural informatization broadcasting should combine peacetime and wartime, combine operable broadcasting and emergency broadcasting, and apply them comprehensively. In the daily rural information service, rely on operation to establish a long-term mechanism for equipment maintenance.
When it is built, who will use it? What are the main functions? First, it is provided to party committees and departments at all levels, and has become an important mouthpiece for the party committee to occupy the ideological and cultural positions in rural areas. The Party Committee Organization Department, Propaganda Department, Agriculture Committee, Emergency Management Office, Agriculture Bureau, Meteorological Bureau, Water Conservancy Bureau, Forestry Bureau, Science and Technology Bureau, Cultural Bureau, Health Bureau, Family Planning Commission, Public Security Law and other departments can enter the platform system to publicize the party and government National policy, publicize and transmit agricultural and forestry science and technology information, meteorological information, water conservancy information, cultural information, democratic and legal information, scientific parenting, scientific diet and life tips, issue emergency warning, disaster prevention and rescue and disaster relief instructions (orders) information, and broadcast important notices Wait. The second is to provide grassroots use. Grassroots leaders such as townships and villages, although individual communication is very developed, but because the majority of farmers and friends live in scattered places, they must publicize the party and state policies, and promptly convey the higher-level party committee's policies, system regulations, and the spirit of important meetings to everyone. The committee's notice, etc., still lacks an effective means. The third is to provide agricultural seed companies, agricultural machinery and equipment companies, pesticide and fertilizer companies and other economic entities that directly serve agriculture. They send their product information to hundreds of millions of farmers in a timely and low-cost manner through the operators of this broadcasting platform. hands. A rural broadcasting system connected as a whole in the whole province has great advertising media value. Fourth, it is directly provided to farmers and friends to activate rural cultural life. Now the living standards of farmers have improved, and cultural needs have gradually increased. If there is a happy event for the Zhang family or a happy event for the Li family, you can go to the village radio room to order a song or play a congratulatory speech to add joy.
Where does the funding for construction come from? What about the later operation and maintenance? This is the main problem faced by the rural information broadcasting construction. It's not that they don't have money, but the question is how to do long-term operation and maintenance after paying for the construction? Each department has a lot of funds, but it is not enough to build and maintain an overall broadcast network. So a pattern needs to be explored. The construction of a broadcasting platform requires two important roles: one is to take the lead in the construction of the platform and coordinate the organization and implementation; According to the idea of co-construction and sharing, all departments will contribute a little from the finances, and it is better to find investors. First, build a broadcasting platform. After the construction is completed, all departments at all levels will use it, and there will be a corresponding annual financial subsidy. Grassroots organizations use the most, and a small amount is appropriated every year. Promote and recommend new products that directly serve agricultural and rural areas to farmers and friends, and also make a point (this should become one of the main sources of long-term operations). The sum of the funds in these aspects is enough to support the operation of this platform. Therefore, a special company can be established around the construction of rural broadcasting to build this new media to undertake the responsibilities of investment, operation, engineering maintenance and other aspects of this platform.
Why is it difficult for the existing broadcasting platforms, including cable TV and FM radio, to meet the application needs of rural information broadcasting? Because these broadcast platforms are one-way, the number of channels is limited. The rural information broadcasting system is used most of the time at the grassroots level in various villages and towns. At the same time, a province may have thousands of content playing. This personalized playback requirement that meets the operating conditions should be covered by an IP network.
What level of IP terminal coverage? To the administrative village or to the natural village? In order to meet the needs of emergency and daily broadcast, it must cover no blind spots. Therefore, a pure IP network is not enough. First, the cost is too high, and second, some places have not yet connected to the IP network. Use low-cost FM coverage solutions where there is no IP network. Traditional FM lacks security, and only one sound per transmitter. With digital FM, a transmitter can have several voices and can also be encrypted. Taken together, our terminal solution is an IP plus digital FM solution. If you want thousands of programs to run online at the same time and tens of thousands of terminals to broadcast at the same time, you need to use a distributed network, so we designed a cloud broadcasting platform.
Taixing Minsheng Electronic company is a manufacturer specializing in public broadcasting horn speakers terminal products. Our village broadcasting has many horn speaker products in the early warning aspect, with various specifications and models to meet the various needs of customers. Our PA loudspeaker products are of good quality and excellent price. Welcome to inquire.