Who will use it? What are the main functions? First, it will be provided to Party committees at all levels and become an important mouthpiece for Party committees to occupy the ideological and cultural positions in rural areas. The Organization Department of the Party Committee, the Propaganda Department, the Agriculture Committee, the Emergency Response Office, the Agriculture Bureau, the Meteorological Bureau, the Water Conservancy Bureau, the Forestry Bureau, the Science and Technology Bureau, the Culture Bureau, the Health Bureau, the Family Planning Commission, the Public Security Council and the Law can all enter the platform system to publicize the Party and government policies, publicize and transmit agricultural and forestry scientific and technological information, meteorological information, water conservancy information, cultural information, democratic and legal information, scientific childcare, scientific diet and life tips, and issue emergency warning Disaster prevention and rescue and relief refer to (order) information, broadcast important notices, etc. Second, it will be provided to the grassroots. Although the individual communications of grassroots leaders such as township and village leaders are very developed, due to the scattered living of farmers' friends, there is still a lack of effective means to publicize the policies of the party, government and the state, timely transmit the policies, regulations and important meeting spirit of the superior party committee to the public, and broadcast the notices of township or village committees. Third, it is provided to agricultural seed companies, agricultural machinery and equipment companies, pesticide and fertilizer companies and other economic entities that directly serve agriculture. They send their product information to hundreds of millions of farmers in a timely, low-cost and large-scale manner through the operators of this broadcasting platform. A rural broadcasting system connected to the whole province has great advertising media value. Fourth, it is directly provided for farmers to use and enliven rural cultural life. Now the living standard of farmers has improved, and their cultural needs have gradually increased. There is a happy event for the Zhang family and a happy event for the Li family. You can go to the village radio room to order a song or play a speech to add to your happiness.
Where does the construction fund come from? What about the operation and maintenance in the later period? This is the main problem faced by the construction of rural information broadcasting. It's not that there is no money. The problem is how to conduct long-term operation and maintenance after paying for construction? Each department has a lot of funds, but it is not enough to build and maintain an integrated broadcasting network alone. So we need to explore a model. The construction of the broadcasting platform requires two important roles: first, the platform construction takes the lead and coordinates the organization and implementation; The second is operation and maintenance after construction. According to the idea of joint construction and sharing, all departments should make a point to find investors and build the broadcasting platform first. After the project is completed, all departments at all levels should use it, with corresponding annual financial subsidies. Grass roots organizations use most of them, and they also give a little every year. The enterprises that promote new products directly serving agriculture and rural areas to farmers should also make a point (this should be one of the main sources of long-term operation). The sum of these funds is enough to support the operation of this platform. Therefore, we can set up a special company around the construction of rural broadcasting to build this new media to undertake the responsibilities of investment, operation, project maintenance and other aspects of this platform.
Why are the existing broadcasting platforms, including cable TV and FM radio, difficult to meet the application needs of rural information broadcasting? Because these broadcasting platforms are unidirectional, the number of channels is limited. Most of the time, rural information broadcasting systems are used by the grass-roots units of villages and towns. At the same time, thousands of content may be playing in one province. This kind of personalized playing that meets the operating conditions requires to be covered by IP network.
What level does the IP terminal cover? To the administrative village or to the natural village? To meet the needs of emergency and daily broadcasting, there must be no blind spots. So pure IP network is not good either. First, the cost is too high. Second, there is no IP network in some places. Low cost FM coverage scheme is used where there is no IP network. Traditional FM lacks security, and one transmitter has only one sound. Using digital FM, a transmitter can have several sounds, and can also be encrypted. To sum up, our terminal solution is IP plus digital FM. To run thousands of programs on the Internet at the same time and broadcast tens of thousands of terminals at the same time, we need to use a distributed network, so we have designed a cloud broadcast platform.
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