2. Public broadcasting is easy to segment audience groups. The audience of public broadcasting is aimed at audiences of specific age groups and specific interests, so in the process of program production, different types of target programs can be used to "hit" different groups. In a broad sense, modern life can not only meet the general needs of food and clothing, that is, to develop to many needs such as housing, insurance, savings, automobiles, computers, the stock market, and tourism. It is a trend to transform the broadcasting mode of broadcasting to "narrow broadcasting", which targets different groups of people, and can also combine audience groups, such as students, self-employed, entrepreneurs, drivers, etc., to give feedback and audiences. Interaction. Such a change in the way of program production makes it more convenient for the host to communicate with the audience.
3. Public broadcasting speaker horn is easy to attract audience participation. The degree of two-way interaction of broadcasting cannot be as high as that of the network, but the function of the two-way interactive system of broadcasting is also very advantageous, and public broadcasting should bring this function into full play. The hotlines and talk shows on the radio are welcomed by the audience because of the interaction. Many listeners have compared talk shows to "mind-cleaners," "stress relievers," and "lubricants that regulate interpersonal relationships and maintain social stability." Many evening talk show hosts are not just broadcasters, they are The audience's close friends, psychiatrists, moved the audience with their sincerity and professionalism, and even saved many lives. In modern life, people's lives are faced with many problems, and listeners hope to solve various problems in urban life through radio. This interactive form can also reduce the production cost of radio programs and make up for the lack of information exchange.
4. Public broadcasting is compatible with community culture. As a cultural carrier, public broadcasting is not only a reflection of the community's common cultural tie in broadcasting ideology, but also plays an important role in promoting the formation, strengthening and development of the community's cultural tie. Public broadcasting is inseparable from the cultural concept of community audiences. It is not only a gathering of community audiences' cultural forms, values, and lifestyles, but also reflects public sentiment, public opinion, and access to public voices. Therefore, radio should study the community's natural customs, cultural background, living habits, historical background, human environment, etc., correctly grasp the cultural psychology of community listeners, and meet their cultural needs.
